Parallax Art Fair: Book exhibition space

TRANSLATE:

Shop space

More Choice. More Freedom.

UK applications for 2025...

Exhibit for as low as £35!

38 editions. 9000+ artists. 10000+ visitors. We take 0% commission and keep your break-even point low...

We don't mark up stands by thousands of per cent like the others do...

Reach 1000s of customers

Central London location

No commission on sales

Keep 100% profit

Low-priced exhibition space

Save huge costs

No import VAT

Save on tax costs

Velcro hanging

Save time and cost

300 exhibitors

Useful Networks

> Flick the images below... <

> You keep 100% of sale price <

SAVE MONEY ON SPACE

HANGING ARTWORK

TRAVELLING OR SHIPPING

SHIPPING TO PARALLAX

VISA checker
VISA information
Customs Brokers
ATA Carnet

Printspace
Artists Printroom
WTTB
Klein Imaging
Digital Arte
3D Print Bureau
Backface [3D]

General Questions

Where is the venue in London?

We use two venues, so check which venue is on the event date. Chelsea Town Hall, King's Road, London, SW3 5EE; and Kensington Town Hall, Hornton Street, London, W8 7NX, UK.

Can I park outside the venue?

You cannot leave your car outside the venue (or overnight). There is a carpark under Kensington Town Hall where you can park during the day. For Chelsea Town Hall, you can either park under Kensington Town Hall (the venues are near each other) or park at the underground carpark in front of the venue. Most exhibitors leave their car at the hotel and then take an Addison Lee taxi or the tube to the venue. For exhibitors with larger booths and more items, the car can be parked for 20 mins in the loading bay. This is outside the entrance at Kensington Town Hall and at the back at Chelsea Town Hall. The van or car is then parked either in the carpark or in a pre-booked space, from something like justpark.com. If there is more than two of you, one could park the van at the hotel, whilst the other starts hanging. Normally, exhibitors with larger booths would start hanging earlier.

How many j-pegs do I submit?

Please send two images. They must be j-pegs. They don’t need to be full-size. Under 1MB is best for quicker viewing. We will also look at your website or Instagram. Please send your images to the email address at the end of the application form.

When do I pay?

All exhibitors must be fully paid before displaying. The instalments are usually 50% on receipt of the invoice and then, depending on when you applied, a second 50% within 7-28 days. If you wish to pay by card, and avoid bank transfer fees, you can pay through the fast check-in site: Fast Check-in.

What if the event is cancelled?

Please see the terms and conditions at the bottom of the application. If the event is cancelled for any reason, there is a refund. You can also transfer to any future show.

Do I pay for chairs or the internet?

No. Both are free. You will be given the internet code at the venue.

Do guests pay for the private view?

No. It is free. You will need to send a guest list closer to the event as all guests must be on the official guest list for entry.

Do you take commission?

We take nothing from your sales. What you make, you keep. That's how it should be.

Can I see a map of the space?

What do I need as a Jeweller?

You don't need to display using a trestle table or glass cabinets. Most jewellers display either by hanging their work from hooks or, more often, they use a fold-up free-standing shelf unit. This is the easiest way to display your products at the fair. Most jewellers are usually placed on the end of aisles because of their displays.

Which package if a video artist?

You can attend the event or not when displaying video art. We have PAF SCREEN at the event. Throughout the fair this plays interviews, concept music videos, philosophical and design animations, as well as video art and NFTs. For some NFTs we also display them on an LED screen. You would need to select Package 1 if a video or NFT artist, which would cover video editing and screen time.

Shipping or Travelling

Can I ship and not attend?

Yes. Please watch the video about shipping on this application. You can ship physical work or get a UK printer to print. Either way, you will need to select the shipping option as part of your application and book a storage spot for the package. It includes a technician to hang your work. In terms of sales, the concierge team will look after your display and process any sales on your behalf. Payments are usually made by paypal if you are not UK-based.

How can I save money on shipping?

(1) Draw out your exhibition plan so you know exactly what will fit and what you should send (2) Smaller works are better than very large works for selling, so think about smaller and lighter works (3) Get your works printed in the UK (4) Consider whether you would save money on travelling. If you travel, you could ship paintings, for example, rolled up in a tube and then stretch them in London. You could also bring them in a tube.

How can I save money on travelling?

(1) Draw out your exhibition plan so you know exactly what will fit and what you should bring (2) If paintings, stretch them in London. You only then need to bring your paintings rolled up, which is easier to carry. It means you have more cheaper options of transport, like coaches, if you are based in Europe. (3) Get your works printed in the UK.

What about customs duty?

If you decide to ship physical work (you can avoid this - see the above question), there is no duty on contemporary handmade art imported into the UK. If you're a jeweller, Parallax is Temporary Admission Authorised, which means you don't need to pay duty. When you fill out your application, a member of our team will be in touch with you.

What about VAT?

Please watch the video on Travelling, Visas and Customs on this application. Parallax is Temporary Admission Authorised, which means you don't need to pay import VAT or duty at the UK border.

When do parcels need to arrive?

Packages need to arrive one week before the event. The specific date will be in the Exhibitors' Handbook.

Who hangs my work?

A technician will hang your work for you if you are not travelling. We also work with private technicians and you can hire one of these privately for a separate and small flat fee. Most include de-installation, re-packing and a photograph of the display too. Contact the exhibition manager who will put you in touch with one.

What happens after the fair?

Your technician or colleague will re-pack the work and hand to our team. If you do not want anything shipped back, you must inform the exhibition manager. Re-shipping takes place the week before the next fair. Your work will remain in our storage in between the fairs.

Do I need an agent?

If you are shipping, you don't need an agent because your shipper doubles up as an agent (see the next question). If you are travelling, you need an agent to give you a certificate. We have a list of reliable agents who have helped exhibitors in previous shows so you don't need to find one. They cost £45 and you pay them directly. You need to give them a list of your works that you are bringing (with prices) and our special T/A number, which we give you.

Which shipper is best for internationals?

We advise you to use MBE (Mail Boxes etc.) or Pack and Send. These companies have special deals with UPS, DHL and Fedex. We would advise you to do this rather than to go direct to UPS, DHL or Fedex. They will also do all the paperwork for you - import and export. Do not use your national postal service or a cheap third-party shipper because they do not do the correct paperwork for imports and also take months to arrive. Deutsche Post owns DHL in Germany, and sometimes Germans have confused the two. It is best to stick to MBE (Mail boxes etc.) or Pack and Send.

Selling

Should I have my own card reader?

If you are based in the UK or you have a UK-registered company then, yes. It just looks more professional for you. You can easily set up payments using something like Square on your phone. If you are not based in the UK, then you must use the payment desk and concierge team at the fair to process your sales because of tax regulations. If you are based in the UK and do not want to use a card reader, then you can also do this too.

How do I get paid?

If you use the payment desk, payments will be made by bank transfer in the UK. For all other countries, payments will be made by Paypal. Payments are usually made in 4 days.

Is there a wrapping station?

Yes, there is wrapping service in Exhibitor Concierge at the fair.

What is the commission rate?

We take no commission from your sales. What you make, you keep.

Do I price my own works?

Yes, you price your own works. All exhibitors are sent an Exhibitor's Handbook and there are lots of tips. Please also watch the video interviews with previous exhibitors because they also give a lot of tips from experience.

Is there storage?

Package your work so that it can be opened quickly without fuss and installed. We recommend that you take away your excess packaging (bubble wrap, cardboard boxes, crates etc.) with you. However, if you must store excess packaging on site, please ensure that is packed together neatly with your name clearly on the packaging. You can then hand this to the onsite pack storage. They will give you a ticket. Do not lose this ticket as you will need it to re-claim your packaging on the de-installation day. Please note we will not store bags, toolboxes, coats, or personal items. These must be taken away.

Should I hallmark jewellery?

If a precious metal item weighs less than a certain amount it is not compulsory to apply a hallmark. The minimum weight thresholds are:

gold 1 gram
silver 7.78 grams
platinum 0.5 gram
palladium 1 gram
If you sell an item of jewellery made with gold, silver, platinum or palladium over the minimum weight and it is not hallmarked, then you are breaking the law.

Application Form

Please make sure you watch the explainer videos before filling out the application form.

You can find show dates for 2025.

If you wish to avoid queues and pay by card online, go to fast check-in.

Select fair date >>

Please select a wall or booth space (includes all taxes and is for the entire event)

Package 1: £35

Part of a booth in area H

Includes lighting

Print-racks, pedestals and shelves cannot be used with this package.

If you book two packages, they will not be directly next to each other.

[Select this package too if you are a video artist and do not need physical space. You will need to send an Mp4 of the film.]

Package 2: £60

Part of a booth in area H

Includes lighting

Print-racks, pedestals and shelves cannot be used with this package.

If you book two packages, they will not be directly next to each other.

Package 3: £160

Part of a booth in area H

Includes lighting

Print-racks, pedestals and shelves cannot be used with this package.

If you book two packages, they will not be directly next to each other.

Package 4: £242

Side wing of booth or aisle end.

Includes lighting

Pedestals cannot be used with this package.

If you use shelves you will automatically be on an aisle end.

Package 5: £450

Back wall of booth or aisle end.

Includes lighting

If you use shelves or pedestals as a sculptor you will automatically be on an aisle end. You can use print-racks.

Package 6: £496

One half of a booth.

Each wall measures: 90cm [width] x 210cm [height].

Includes lighting

You cannot use shelves unless they are freestanding.

Package 7: £936

Includes lighting.

Back wall: 180cm [width] x 210cm [height]

Side wings: 90cm [width] x 210cm [height]

Depth of board edge: 2.5cm

Does not include outside walls.

Package 8: £1054

Includes lighting

Back wall: 270cm [width] x 210cm [height]

Side wings: 90cm [width] x 210cm [height]

Depth of board edge: 2.5cm

Does not include outside walls.

Package 9: £1120

Includes lighting

Back wall: 180cm [width] x 210cm [height]

Side wings: 180cm [width] x 210cm [height]

Depth of board edge: 2.5cm

Does not include outside walls.

Package 10: £1580

Includes lighting

Back wall: 270cm [width] x 210cm [height]

Side wings: 180cm [width] x 210cm [height]

Depth of board edge: 2.5cm

Does not include outside walls.

Package 11: £455

Includes:

One framed or canvas print: 40 x 30cm

Wall space: 90cm x 210cm

Storage

Technician, fixtures and transportation

Concierge to process sales

You must send a high resolution J-peg of your artwork

Shipping

Not attending? Select "Not Travelling"; a technician will hang your work and you can only send 1 package.

Book about PAF? (See eBooks)

eCommerce entry on Parallaxaf.com - £48

Describe your products...

Are you a PAF Club member?

Please select two images carefully. They do not need to be finished works or products that you will exhibit. They only need to give us an idea of the kind of work that you might exhibit. If you do not supply images, we will view your website instead. Send TWO images to this email: images@parallaxaf.net

I agree to my images being used for promotion if I become an exhibitor.

1.	You agree to pay a £5 admin charge on submitting this application. When you press submit, you will be taken to a Stripe checkout to pay by card. If you wish to avoid this admin charge, please use the fast check-in
2.	All work must be original and by the exhibitor. You can exhibit digital prints.
3.	Exhibitors cannot sublet their space or any part of it to another party without prior permission.
4.	We require a 50% deposit to hold your space. The remaining 50% is to be paid within 7-10 days. Occasionally, the second 50% can be spread over a longer period depending on the date of the fair. We do not make refunds as the rental is for a specific date.
5.	If the event is cancelled we will return your payment in full but cannot be held liable for any additional expenses incurred.
6.	You are responsible for your own insurance (damage, theft) of your work and public liability (third party). Your insurance must include “PAF LN UK Limited. (employees, staff, officers, directors and contractors)”. AN magazine provides good insurance for exhibitors at reasonable cost through their AIR scheme for UK resident exhibitors. Hiscox underwriters may produce insurance for international exhibitors. The majority of exhibitors do not have insurance due to cost, especially if they are bringing and hanging their own work, so you can send a waiver letter instead.
7.	Work does not need to be for sale.
8.	If you need a visa, we can write a visa letter for you. However, you must be fully paid. If you are turned down for a visa, other than for political reasons, there will be no refund. If you do not present the Embassy letter to us, you will also be turned down for a refund.
9.	People under 18 years of age must be accompanied by an adult at all times.

I have read the terms and conditions