Parallax Art Fair: Book exhibition space

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More Choice. More Freedom.

UK applications for 2023 & 2024...

Exhibit for as low as £35!

30 editions. 9000 creative businesses. Tens of thousands of visitors. Check out our explainer videos before filling out the application form. We take 0% commission and keep your break-even point low...

TIM BENTINCK, TV/RADIO STAR

PAUL MICHAEL GLASER, ACTOR/MOVIE DIRECTOR

VISITOR INTERVIEWS

HANGING ARTWORK

TRAVELLING OR SHIPPING

SHIPPING TO PARALLAX

VISA checker
VISA information
Customs Brokers
ATA Carnet

Printspace
Artists Printroom
WTTB
Klein Imaging
Digital Arte
3D Print Bureau
Backface [3D]

General Questions

Where is the venue in London?

The venue is: Kensington Town Hall, Hornton Street, London, W8 7NX, UK.

Can I park outside the venue?

You cannot leave your car outside the venue (or overnight). There is a carpark under the venue where you can park during the day. Most exhibitors leave their car at the hotel and then take an Addison Lee taxi or the tube to the venue. For exhibitors with larger booths and more items, the car can be parked for 20 mins in the loading bay directly outside the entrance whilst items are brought into the venue. The van or car is then parked either in the carpark under the venue or in a pre-booked space, from something like justpark.com. If there is more than two of you, one could park the van at the hotel, whilst the other starts hanging. Normally, exhibitors with larger booths would start hanging earlier.

How many j-pegs do I submit?

Please send two images. They must be j-pegs. They don’t need to be full-size. Under 1MB is best for quicker viewing. We will also look at your website or Instagram. Please send your images to the email address at the end of the application form.

When do I pay?

All exhibitors must be fully paid before displaying. The instalments are usually 50% on receipt of the invoice and then, depending on when you applied, a second 50% within 7-28 days. If you wish to pay by card, and avoid bank transfer fees, you can pay through the fast check-in site: Fast Check-in.

What if the event is cancelled?

Please see the terms and conditions at the bottom of the application. If the event is cancelled for any reason, there is a refund. You can also transfer to any future show.

Do I pay for chairs or the internet?

No. Both are free. You will be given the internet code at the venue.

Do guests pay for the private view?

No. It is free. You will need to send a guest list closer to the event as all guests must be on the official guest list for entry.

Do you take commission?

We take nothing from your sales. What you make, you keep. That's how it should be.

Can I see a map of the space?

What do I need as a Jeweller?

You don't need to display using a trestle table or glass cabinets. Most jewellers display either by hanging their work from hooks or, more often, they use a fold-up free-standing shelf unit. This is the easiest way to display your products at the fair. Most jewellers are usually placed on the end of aisles because of their displays.

Which package if a video artist?

You can attend the event or not when displaying video art. We have PAF SCREEN at the event. Throughout the fair this plays interviews, concept music videos, philosophical and design animations, as well as video art and NFTs. For some NFTs we also display them on an LED screen. You would need to select Package 1 if a video or NFT artist, which would cover video editing and screen time.

Shipping or Travelling

Can I ship and not attend?

Yes. Please watch the video about shipping on this application. You can ship physical work or get a UK printer to print. Either way, you will need to select the shipping option as part of your application and book a storage spot for the package. It includes a technician to hang your work. In terms of sales, the concierge team will look after your display and process any sales on your behalf. Payments are usually made by paypal if you are not UK-based.

How can I save money on shipping?

(1) Draw out your exhibition plan so you know exactly what will fit and what you should send (2) Smaller works are better than very large works for selling, so think about smaller and lighter works (3) Get your works printed in the UK (4) Consider whether you would save money on travelling. If you travel, you could ship paintings, for example, rolled up in a tube and then stretch them in London. You could also bring them in a tube.

How can I save money on travelling?

(1) Draw out your exhibition plan so you know exactly what will fit and what you should bring (2) If paintings, stretch them in London. You only then need to bring your paintings rolled up, which is easier to carry. It means you have more cheaper options of transport, like coaches, if you are based in Europe. (3) Get your works printed in the UK.

What about customs duty?

If you decide to ship physical work (you can avoid this - see the above question), there is no duty on contemporary handmade art imported into the UK. If you're a jeweller, Parallax is Temporary Admission Authorised, which means you don't need to pay duty. When you fill out your application, a member of our team will be in touch with you.

What about VAT?

Please watch the video on Travelling, Visas and Customs on this application. Parallax is Temporary Admission Authorised, which means you don't need to pay import VAT or duty at the UK border.

When do parcels need to arrive?

Packages need to arrive one week before the event. The specific date will be in the Exhibitors' Handbook.

Who hangs my work?

A technician will hang your work for you if you are not travelling. We also work with private technicians and you can hire one of these privately for a separate and small flat fee. Most include de-installation, re-packing and a photograph of the display too. Contact the exhibition manager who will put you in touch with one.

What happens after the fair?

Your technician or colleague will re-pack the work and hand to our team. If you do not want anything shipped back, you must inform the exhibition manager. Re-shipping takes place the week before the next fair. Your work will remain in our storage in between the fairs.

Do I need an agent?

If you are shipping, you don't need an agent because your shipper doubles up as an agent (see the next question). If you are travelling, you need an agent to give you a certificate. We have a list of reliable agents who have helped exhibitors in previous shows so you don't need to find one. They cost £35 and you pay them directly. You need to give them a list of your works that you are bringing (with prices) and our special T/A number, which we give you.

Which shipper is best for internationals?

For International shipping, Fedex is by far the best because their UK border agency is highly efficient. DHL comes a close second. We strongly advise that you do not to use your national postal service or a cheap third-party shipper because they rarely process import paperwork correctly, which can cost you tax.

Selling

Should I have my own card reader?

If you are based in the UK or you have a UK-registered company then, yes. It just looks more professional for you. You can easily set up payments using something like Square on your phone. If you are not based in the UK, then you must use the payment desk and concierge team at the fair to process your sales because of tax regulations. If you are based in the UK and do not want to use a card reader, then you can also do this too.

How do I get paid?

If you use the payment desk, payments will be made by bank transfer in the UK. For all other countries, payments will be made by Paypal. Payments are usually made in 4 days.

Is there a wrapping station?

Yes, there is wrapping service in Exhibitor Concierge at the fair.

What is the commission rate?

We take no commission from your sales. What you make, you keep.

Do I price my own works?

Yes, you price your own works. All exhibitors are sent an Exhibitor's Handbook and there are lots of tips. Please also watch the video interviews with previous exhibitors because they also give a lot of tips from experience.

Is there storage?

Package your work so that it can be opened quickly without fuss and installed. We recommend that you take away your excess packaging (bubble wrap, cardboard boxes, crates etc.) with you. However, if you must store excess packaging on site, please ensure that is packed together neatly with your name clearly on the packaging. You can then hand this to the onsite pack storage. They will give you a ticket. Do not lose this ticket as you will need it to re-claim your packaging on the de-installation day. Please note we will not store bags, toolboxes, coats, or personal items. These must be taken away.

Application Form

Please make sure you watch the explainer videos before filling out the application form.

You can find show dates for 2023.

If you wish to avoid queues and pay by card online, go to fast-check in.

Select fair date >>

Please select a wall or booth space (includes all taxes and is for all three days)

Package 1: £35

Part of a booth in area H

Includes lighting

Print-racks, pedestals and shelves cannot be used with this package.

If you book two packages, they will not be directly next to each other.

[Select this package too if you are a video artist and do not need physical space. You will need to send an Mp4 of the film.]

Package 2: £45

Part of a booth in area H

Includes lighting

Print-racks, pedestals and shelves cannot be used with this package.

If you book two packages, they will not be directly next to each other.

Package 4: £232

Side wing of booth or aisle end.

Includes lighting

Print-racks and pedestals cannot be used with this package.

If you use shelves you will automatically be on an aisle end.

Package 5: £415

Back wall of booth or aisle end.

Includes lighting

Print-racks and pedestals cannot be used with this package.

If you use shelves you will automatically be on an aisle end.

Package 6: £496

One half of a booth.

Each wall measures: 90cm [width] x 230cm [height].

Includes lighting

You cannot use shelves unless they are freestanding.

Package 7: £926

Includes lighting.

Back wall: 180cm [width] x 230cm [height]

Side wings: 90cm [width] x 230cm [height]

Depth of board edge: 2cm

Does not include outside walls.

Package 8: £1044

Includes lighting

Back wall: 270cm [width] x 230cm [height]

Side wings: 90cm [width] x 230cm [height]

Depth of board edge: 2cm

Does not include outside walls.

Package 9: £1110

Includes lighting

Back wall: 180cm [width] x 230cm [height]

Side wings: 180cm [width] x 230cm [height]

Depth of board edge: 2cm

Does not include outside walls.

Package 10: £1550

Includes lighting

Back wall: 270cm [width] x 230cm [height]

Side wings: 180cm [width] x 230cm [height]

Depth of board edge: 2cm

Does not include outside walls.

Shipping

Not attending? Select "Not Travelling"; a technician will hang your work and you can only send 1 package.

Book about PAF? (See eBooks)

eCommerce entry on Parallaxaf.com - £48

Describe your products...

Are you a PAF Club member?

Please select two images carefully. They do not need to be finished works or products that you will exhibit. They only need to give us an idea of the kind of work that you might exhibit. If you do not supply images, we will view your website instead.

Send TWO images to: images@parallaxaf.net

I agree to my images being used for promotion if I become an exhibitor.

1.	All work must be original and by the exhibitor. You can exhibit digital prints.
2.	Exhibitors cannot sublet their space or any part of it to another party without prior permission.
3.	We require a 50% deposit to hold your space. The remaining 50% is to be paid within 7-10 days. Occasionally, the second 50% can be spread over a longer period depending on the date of the fair. We do not make refunds as the rental is for a specific date.
4.	If the event is cancelled we will return your payment in full but cannot be held liable for any additional expenses incurred.
5.	You are responsible for your own insurance (damage, theft) of your work and public liability (third party). Your insurance must include “PAF LN UK Limited. (employees, staff, officers, directors and contractors)”. AN magazine provides good insurance for exhibitors at reasonable cost through their AIR scheme for UK resident exhibitors. Hiscox underwriters may produce insurance for international exhibitors. The majority of exhibitors do not have insurance due to cost, especially if they are bringing and hanging their own work, so you can send a waiver letter instead.
6.	Work does not need to be for sale.
7.	People under 18 years of age must be accompanied by an adult at all times.

I have read the terms and conditions

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